iFLY's Blast of Fun [Shopping Centers Today]

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Among the iFLY concept's selling points for any landlord is the broad entertainment appeal for a range of participants: from families, to companies planning a day out for the staff, to seasoned skydicers. The concept also resonates with shopping center owners keen to introduce any physical experience that cannot be replicated virtually or online.

"From a landlord's perspective, it is pretty unique and pretty different," said Howard J. Samuels, president of Samuels & Company, Sherman Oaks, California. Samuels has been iFLY's national real estate adviser for the past three years.

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