Uniquely positioned at the intersection of
REAL ESTATE + ENTERTAINMENT

We focus on your real estate so you can focus on your business

Contact Us About Your Project

Focus on Entertainment Retail

Our 25 year focus on the importance of entertainment experiences in retail real estate ensures that what you build today will be in demand tomorrow.

Tenants, Owners and Investors

We provide representation and advisory services for tenants, owners and investors beyond the traditional broker’s role.

Our Experience and Relationships

Our handshake links you to decades of real estate experience and relationships nationwide.

Samuels & Company News
Howard Samuels on the Evolution of Experiential Retail in "Same Wants, New Delivery" SCB Article
Howard Samuels on the Evolution of Experiential Retail in "Same Wants, New Delivery" SCB Article

Success in location-based entertainment is no longer about novelty alone.

Read more →
Howard Samuels Gives His Perspective on "Entertainment Takes Center Stage" in SCB Article
Howard Samuels Gives His Perspective on "Entertainment Takes Center Stage" in SCB Article

Samuels envisions that landlords who strategically cluster retail entertainment can enhance customer engagement and drive traffic.

Read more →
Andretti Indoor Karting & Games Races into Chandler with Arizona's First High-Speed Track
Andretti Indoor Karting & Games Races into Chandler with Arizona's First High-Speed Track

Andretti Indoor Karting & Games creates an exhilarating destination for all ages in Chandler, AZ.

Read more →
THE SMURFS Engages Samuels & Company to Assist with Brand Development in the United States
THE SMURFS Engages Samuels & Company to Assist with Brand Development in the United States

THE SMURFS are bringing family fun to the North American market through theme parks, pop-up touring shows, interactive exhibitions, escape rooms, restaurants and consumer products.

Read more →
Surf’s Up in The Colony: Fireside Surf's Grand Launch at Grandscape
Surf’s Up in The Colony: Fireside Surf's Grand Launch at Grandscape

Grandscape in The Colony is now a year round surfing destination with the opening of Fireside Surf.

Read more →
HB Leisure Engages Samuels & Company to Assist in Creation and Expansion of New Concept
HB Leisure Engages Samuels & Company to Assist in Creation and Expansion of New Concept

HB Leisure specializes in operating skill-based and chance games in amusement parks, theme parks, and tourist attractions around the world.

Read more →
Crayola Expands its Palette: New Ventures in Storytelling and LBE
Crayola Expands its Palette: New Ventures in Storytelling and LBE

Crayola opens new chapters of creative storytelling and immersive location-based experiences for families across the globe.

Read more →
Howard Samuels Returns to the Entertainment Experience Evolution Conference in February 2024
Howard Samuels Returns to the Entertainment Experience Evolution Conference in February 2024

Howard Samuels moderates panel entitled “Site Selection for New Location-based Entertainment Experiences” at the Entertainment Experience Evolution Conference

Read more →
Samuels & Company Engaged to Assist in National Expansion of Crayola Experience
Samuels & Company Engaged to Assist in National Expansion of Crayola Experience

The next generation of Crayola Experience offers a colorful family entertainment venue with 25 years of established success.

Read more →
Fireside Surf Engages Samuels & Company to Assist in National Expansion
Fireside Surf Engages Samuels & Company to Assist in National Expansion

Fireside Surf allows surfers to catch continuous waves while other visitors can relax at poolside and enjoy delicious food.

Read more →
Brick + Bev Engages Samuels & Company to Assist with Brand Development and Nationwide Expansion
Brick + Bev Engages Samuels & Company to Assist with Brand Development and Nationwide Expansion

The Armory, a 250,000 square foot multi-venue entertainment destination created by Brick + Bev, features nearly six acres of flexible space to gather, play, eat, drink and discover.

Read more →
IT’SUGAR Sweetens Miami Beach with New Store Opening
IT’SUGAR Sweetens Miami Beach with New Store Opening

IT’SUGAR’s latest store in Miami Beach brings a whimsical and expansive candy paradise to South Florida.

Read more →
Merlin’s latest LEGO Discovery Center opens in Washington, DC
Merlin’s latest LEGO Discovery Center opens in Washington, DC

Merlin Entertainments has opened its latest LEGO Discovery Center in Washington, DC, home to an immersive ride and interactive building experiences.

Read more →
Meow Wolf Unveils "The Real Unreal" at Grapevine Mills
Meow Wolf Unveils "The Real Unreal" at Grapevine Mills

Dive into the vibrant imagination of Meow Wolf's "The Real Unreal" now at Grapevine Mills.

Read more →
Howard Samuels, President/CEO of Samuels & Company on Celebrating 25 Years of Evolution in Location Based Entertainment (LBE)
Howard Samuels, President/CEO of Samuels & Company on Celebrating 25 Years of Evolution in Location Based Entertainment (LBE)

Howard Samuels, President/CEO of Samuels & Company, Inc., shares his insights on the evolution of LBE, its importance to mall owners, and some current innovative LBE experiences.

Read more →
Samuels & Company 2022 Year in Review
Samuels & Company 2022 Year in Review

Samuels & Company is celebrating 25 years of discovering opportunities and maximizing value in the growing field of location-based entertainment.

Read more →
Layered Reality Engages Samuels & Company
Layered Reality Engages Samuels & Company

Layered Reality combines three “layers” of multimedia to create an amazing immersive experience.

Read more →
Beat The Bomb Engages Samuels & Company
Beat The Bomb Engages Samuels & Company

Beat The Bomb represents the future of social entertainment, combining technology, teamwork, and fun.

Read more →
IT'SUGAR's Largest-Ever Candy Department Store Opens on San Francisco's Fisherman's Wharf
IT'SUGAR's Largest-Ever Candy Department Store Opens on San Francisco's Fisherman's Wharf

The three-floor store with over 30,000 square feet is candy powerhouse IT’SUGAR‘s largest candy department store to date.

Read more →
Howard Samuels Returns to the Entertainment Experience Evolution Conference in March 2023
Howard Samuels Returns to the Entertainment Experience Evolution Conference in March 2023

The panel will discuss “Creating A Tenant Mix with Entertainment that Benefits Landlords, Tenants and Consumers”

Read more →
IT'SUGAR Crowned with 2023 Breakout Retailer Award in Texas
IT'SUGAR Crowned with 2023 Breakout Retailer Award in Texas

IT'SUGAR receives the 2023 Breakout Retailer Award from Chain Store Age.

Read more →
The Mountain Mile Pigeon Forge TN Engages Samuels & Company
The Mountain Mile Pigeon Forge TN Engages Samuels & Company

Samuels & Company is assisting the company in its master planning of it’s Phase II expansion.

Read more →
Gold’s Gym and Bowlero Bowling Alley are Coming to the Beverly Center in 2023
Gold’s Gym and Bowlero Bowling Alley are Coming to the Beverly Center in 2023

The addition of Gold's Gym and Bowlero is part of a larger trend in retail.

Read more →
Merlin Confirms Summer 2023 Opening for LEGO Discovery Center in Virginia’s Springfield Town Center
Merlin Confirms Summer 2023 Opening for LEGO Discovery Center in Virginia’s Springfield Town Center

Merlin’s next-generation LEGO Discovery Center is opening in summer 2023 in the Washington, DC area.

Read more →
Jeff Rubin Seeks Sweet Success Where Many Specialty Retailers Have Failed
Jeff Rubin Seeks Sweet Success Where Many Specialty Retailers Have Failed

Jeff Rubin explains the history of IT’SUGAR.

Read more →
Candy Industry Veteran Brings Vision of 20,000-Square-Foot Store to New York’s Times Square
Candy Industry Veteran Brings Vision of 20,000-Square-Foot Store to New York’s Times Square

IT’SUGAR Opens in Times Square

Read more →
RSG Group opens the Heimat Fitness Club in West Hollywood, CA
RSG Group opens the Heimat Fitness Club in West Hollywood, CA

This location has 75,000 square feet with five stories of ridiculous luxury.

Read more →
IT’SUGAR Rolls Out New Candy Department Stores Across the US
IT’SUGAR Rolls Out New Candy Department Stores Across the US

IT'SUGAR, the biggest specialty candy retailer in the US, is expanding its reach.

Read more →
Hasbro, Inc. Engages Samuels & Company
Hasbro, Inc. Engages Samuels & Company

Hasbro delivers engaging brand experiences for global audience through gaming, consumer products and entertainment.

Read more →
Howard Samuels Returns to Moderate the Immersive Art Panel at the Entertainment Experience Evolution Conference in March 2022
Howard Samuels Returns to Moderate the Immersive Art Panel at the Entertainment Experience Evolution Conference in March 2022

The panel discussed the Immersive Art Experience: Temporary Trend or Real Evolution of Retail Real Estate.

Read more →
“As the National Advisor/ Exclusive Broker, Howard Samuels and his team have provided a unique hands-on approach in our site selection efforts, lease negotiations, and assistance with all of our Real Estate needs throughout North America. Merlin greatly appreciates Howard and his team’s creativity, initiative, and passion blended with their extensive experience and knowledge of the industry.”
— Nick MacKenzie, Managing-Director, Merlin Entertainments

Connect with us on LinkedIn