Entertaining Places [Shopping Center Business]

As it has done with Madame Tussauds and The Dungeons of San Francisco at Fisherman’s Wharf, Merlin has traditionally tried to co-locate its concepts in adjacent or nearby spaces. 

Howard Samuels, exclusive advisor/broker for Merlin Entertainments, discussed how their location based entertainment works in shopping centers: “Clustering two or more attractions in one location allows us to collectively market one destination,” says Samuels. “It provides operational benefits and expands the market potential for both the landlord and the tenant.”