Howard Samuels Moderates Panel at Entertainment Experience Evolution

Howard Samuels (at podium)

LOS ANGELES - February 24, 2016

Howard Samuels, Principal of Samuels & Company, was the moderator and leader of a panel at the Entertainment Experience Evolution Conference in LA entitled "Out Of The Box Omnichannel Retailers and Entertainment Concepts."  Acknowledging that retail doesn't always fit in four walls, the panel of leading entertainment retailers discussed the current ‘disruption’ of Omni-Channel in today’s marketplace.  

Today it's often an experience that gets consumers' attention more than a good deal. According to Samuels, "Customers are more and more using their iPhone’s and PDA’s to not only shop on-line, but to enhance their physical experiences with their social media connections such as Facebook, Twitter and Instagram."   

Panelists included Dale Schwartz,  CEO/Founder of Pinstripes and Jeff Platt, CEO/Founder of Sky Zone. Rounding out the panel were senior executives from the Gap discussing the “store of the future,” along with technology experts explaining how activation and telephone technology will continue to enhance a customer’s experience.