Howard Samuels Moderates Virtual Reality Panel at Entertainment Experience Evolution Conference
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Howard Samuels, President of Samuels & Company, returned to the 4th annual Entertainment Experience Evolution Conference as a speaker and moderator of the panel “Virtual Reality Meets Retail Reality”. Panelists include: Andrew Darrow - Chief Strategy Officer, THE VOID; Marcus Stephens - Executive Creative Director, Plank Industries; Amy Korte - Principal, Arrowstreet; and Medina Baitemirova - Director of Partnerships, Memomi Labs.
Virtual reality is being used to not only envision projects through design and leasing, but also transform retail environments by allowing retailers to carry fewer items and enhance shoppers' experience. The owners and experts on the panel share how virtual reality is helping to establish a new reality in the physical retail environment.
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