Merlin's Magic [Shopping Center Business]

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"Merlin Entertainments has a phenomenal operating history and really understands its concepts and finding the most suitable locations," says Howard Samuels, president of Los Angeles-based Samuels & Company. He is representing Merlin in its North American expansion.

According to Samuels, the authenticity of Merlin's brands brings something special t a retail center: "These concepts can really distinguish a center in a crowded marketplace," he says. "The further the sense of place and are the perfect complement to leisure activities, entertainment venues and great restaurants."

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