IT'SUGAR engages Samuels & Company
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IT'SUGAR has engaged Samuels & Company, Inc. as its advisor and exclusive broker to assist the company with its national expansion, including with market evaluation, site selection, and negotiations of letters of intent; as well as negotiating lease agreements for locations throughout the United States.
In this capacity, Samuels & Company is assisting IT’SUGAR in the expansion of its three distinct brands – a smaller sized ‘Sugar Rush’ which is 3,500 to 5,000 square feet; the slightly larger concept ‘Sugar High” which is 6,000 to 10,000 square feet; and its flagship concept “Sugar Daddy”, a candy department store with 16,000 to 25,000 square feet.
Founded by candy veteran Jeff Rubin in 2006, IT’SUGAR has become one of the largest specialty candy “retailtainers” in the world, with 100 locations in 26 states throughout the country. IT’SUGAR is more than just a candy store - it's an experience. Known for their absurd sugar innovations that celebrate light hearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.
In 2017, BBX Capital Invested in IT’SUGAR, and enabled an expansion plan which included the world's first candy department store with 24,000 square feet and spanning three floors at American Dream in New Jersey in November 2019. IT’SUGAR opened its second flagship at Ala Moana in Hawaii in November 2021.. With a unique blend of pop culture and sugar, IT’SUGAR continues to bring America’s favorite candy brands to life, and encourages the world to not take itself too seriously.