Uniquely positioned at the intersection of
REAL ESTATE + ENTERTAINMENT

We focus on your real estate so you can focus on your business

Focus on Entertainment Retail

Our 25 year focus on the importance of entertainment experiences in retail real estate ensures that what you build today will be in demand tomorrow.

Tenants, Owners and Investors

We provide representation and advisory services for tenants, owners and investors beyond the traditional broker’s role.

Our Experience and Relationships

Our handshake links you to decades of real estate experience and relationships nationwide.

Samuels & Company News
Howard Samuels Gives His Perspective on "Entertainment Takes Center Stage" in SCB Article
Howard Samuels Gives His Perspective on "Entertainment Takes Center Stage" in SCB Article
Andretti Indoor Karting & Games Races into Chandler with Arizona's First High-Speed Track
Andretti Indoor Karting & Games Races into Chandler with Arizona's First High-Speed Track
THE SMURFS Engages Samuels & Company to Assist with Brand Development in the United States
THE SMURFS Engages Samuels & Company to Assist with Brand Development in the United States
Surf’s Up in The Colony: Fireside Surf's Grand Launch at Grandscape
Surf’s Up in The Colony: Fireside Surf's Grand Launch at Grandscape
HB Leisure Engages Samuels & Company to Assist in Creation and Expansion of New Concept
HB Leisure Engages Samuels & Company to Assist in Creation and Expansion of New Concept
Crayola Expands its Palette: New Ventures in Storytelling and LBE
Crayola Expands its Palette: New Ventures in Storytelling and LBE
Howard Samuels Returns to the Entertainment Experience Evolution Conference in February 2024
Howard Samuels Returns to the Entertainment Experience Evolution Conference in February 2024
Samuels & Company Engaged to Assist in National Expansion of Crayola Experience
Samuels & Company Engaged to Assist in National Expansion of Crayola Experience
Fireside Surf Engages Samuels & Company to Assist in National Expansion
Fireside Surf Engages Samuels & Company to Assist in National Expansion
Brick + Bev Engages Samuels & Company to Assist with Brand Development and Nationwide Expansion
Brick + Bev Engages Samuels & Company to Assist with Brand Development and Nationwide Expansion
IT’SUGAR Sweetens Miami Beach with New Store Opening
IT’SUGAR Sweetens Miami Beach with New Store Opening
Merlin’s latest LEGO Discovery Center opens in Washington, DC
Merlin’s latest LEGO Discovery Center opens in Washington, DC
Meow Wolf Unveils "The Real Unreal" at Grapevine Mills
Meow Wolf Unveils "The Real Unreal" at Grapevine Mills
Howard Samuels, President/CEO of Samuels & Company on Celebrating 25 Years of Evolution in Location Based Entertainment (LBE)
Howard Samuels, President/CEO of Samuels & Company on Celebrating 25 Years of Evolution in Location Based Entertainment (LBE)
Samuels & Company 2022 Year in Review
Samuels & Company 2022 Year in Review
Layered Reality Engages Samuels & Company
Layered Reality Engages Samuels & Company
Beat The Bomb Engages Samuels & Company
Beat The Bomb Engages Samuels & Company
IT'SUGAR's Largest-Ever Candy Department Store Opens on San Francisco's Fisherman's Wharf
IT'SUGAR's Largest-Ever Candy Department Store Opens on San Francisco's Fisherman's Wharf
Howard Samuels Returns to the Entertainment Experience Evolution Conference in March 2023
Howard Samuels Returns to the Entertainment Experience Evolution Conference in March 2023
IT'SUGAR Crowned with 2023 Breakout Retailer Award in Texas
IT'SUGAR Crowned with 2023 Breakout Retailer Award in Texas
The Mountain Mile Pigeon Forge TN Engages Samuels & Company
The Mountain Mile Pigeon Forge TN Engages Samuels & Company
Gold’s Gym and Bowlero Bowling Alley are Coming to the Beverly Center in 2023
Gold’s Gym and Bowlero Bowling Alley are Coming to the Beverly Center in 2023
Merlin Confirms Summer 2023 Opening for LEGO Discovery Center in Virginia’s Springfield Town Center
Merlin Confirms Summer 2023 Opening for LEGO Discovery Center in Virginia’s Springfield Town Center
Jeff Rubin Seeks Sweet Success Where Many Specialty Retailers Have Failed
Jeff Rubin Seeks Sweet Success Where Many Specialty Retailers Have Failed
Candy Industry Veteran Brings Vision of 20,000-Square-Foot Store to New York’s Times Square
Candy Industry Veteran Brings Vision of 20,000-Square-Foot Store to New York’s Times Square
RSG Group opens the Heimat Fitness Club in West Hollywood, CA
RSG Group opens the Heimat Fitness Club in West Hollywood, CA
IT’SUGAR Rolls Out New Candy Department Stores Across the US
IT’SUGAR Rolls Out New Candy Department Stores Across the US
Hasbro, Inc. Engages Samuels & Company
Hasbro, Inc. Engages Samuels & Company
Howard Samuels Returns to Moderate the Immersive Art Panel at the Entertainment Experience Evolution Conference in March 2022
Howard Samuels Returns to Moderate the Immersive Art Panel at the Entertainment Experience Evolution Conference in March 2022
John in Reed Fitness Opens Dallas, TX
John in Reed Fitness Opens Dallas, TX
“As the National Advisor/ Exclusive Broker, Howard Samuels and his team have provided a unique hands-on approach in our site selection efforts, lease negotiations, and assistance with all of our Real Estate needs throughout North America. Merlin greatly appreciates Howard and his team’s creativity, initiative, and passion blended with their extensive experience and knowledge of the industry.”
— Nick MacKenzie, Managing-Director, Merlin Entertainments

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