Jeff Rubin Seeks Sweet Success Where Many Specialty Retailers Have Failed

IT'SUGAR, a specialty candy retailer founded by Jeff Rubin, is aiming to succeed where many other specialty retailers have failed. The company has grown significantly since its inception in 2006, with over 100 locations in the US, and is now the largest specialty candy 'retailtainer' in the country. IT'SUGAR's stores are known for their playful and whimsical themes, oversized candy displays, and a vast selection of candies and chocolates.

One key to IT'SUGAR's success has been its willingness to adapt and innovate. The company is constantly updating its store design and product offerings to stay fresh and relevant to its customers, who are typically millennials and Gen Z. For example, the company has recently introduced CBD-infused candies and expanded its selection of vegan and gluten-free treats. IT'SUGAR has also embraced experiential retail, offering photo booths, candy tastings, and other interactive features in its stores.

Another factor contributing to IT'SUGAR's success is its focus on prime retail locations. The company's stores are often located in high-traffic areas such as malls, tourist destinations, and urban centers, where foot traffic is likely to be high. IT'SUGAR also utilizes pop-up stores and other temporary retail spaces to generate buzz and attract new customers. With its ambitious growth plans, IT'SUGAR is aiming to continue its sweet success in the competitive world of specialty retail.

To read Jeff Rubin’s recount of the history of IT’SUGAR click here.