Candy Industry Veteran Brings Vision of 20,000-Square-Foot Store to New York’s Times Square

IT'SUGAR has opened its latest location, a 20,000+ square-foot candy department store, in the heart of Times Square in New York City. The candy retailer, known for its whimsical themes and playful displays, is now the largest candy store in Times Square. The store features a vast selection of candy and chocolates, oversized displays, and interactive features such as a giant gumball machine and a candy-filled bathtub.

 The Times Square location is part of IT'SUGAR's ambitious growth plans, which include opening candy department stores across the US. The company is focusing on prime retail locations with high foot traffic, such as malls and tourist destinations, to reach a wide audience. With its playful and interactive approach to candy retail, IT'SUGAR is aiming to stand out in the competitive world of specialty retail and continue to capture the hearts and taste buds of candy lovers across the country.

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