IT'SUGAR Crowned with 2023 Breakout Retailer Award in Texas

At the 59th annual SPECS Show in Grapevine, Texas, IT'SUGAR, a leading giant in the specialty candy retail sector, was celebrated with the 2023 Breakout Retailer Award by Chain Store Age. Founder and CEO Jeff Rubin received the accolade, highlighting IT'SUGAR's dynamic growth and its successful blend of retail innovation and expansive 'sugar-tainment' experience. Recognized for its strategic investments in physical retail that complement the omnichannel landscape, IT'SUGAR has established itself as a dominant player in the candy industry, boasting over 100 stores across the United States and Canada.

IT'SUGAR, under the umbrella of BBX Capital Inc., continues to enchant customers with its extensive selection of over 100 candy brands, including exclusive candy-branded shops and a mix of vintage and global sweets. The brand's journey, initiated by Jeff Rubin in 2006, has evolved IT'SUGAR into a destination for candy aficionados, offering not just a vast array of candies but also a playful and immersive shopping experience. With a footprint that spans North America, IT'SUGAR exemplifies the vibrant future of brick-and-mortar retail in the sweetest way possible.

Samuels & Company, Inc. assisted IT’SUGAR in its national expansion.

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