Gold’s Gym and Bowlero Bowling Alley are Coming to the Beverly Center in 2023

The Beverly Center, a popular shopping mall in Los Angeles, is set to add two major attractions to its mix in 2023: a Gold's Gym and a Bowlero bowling alley. Gold’s Gym will be facing La Cienega Boulevard and Bowlero Bowling Alley will be on the Beverly Boulevard side.

The two new venues will be part of a $500 million renovation project that aims to transform the mall into a lifestyle destination. The Gold's Gym will occupy a 45,000 square-foot space on the third level of the mall and offer state-of-the-art fitness equipment, classes, and personal training services. The Bowlero bowling alley will be located on the sixth level and feature 20 lanes, arcade games, a sports bar, and a private event space.

The addition of Gold's Gym and Bowlero is part of a larger trend in retail, where malls and shopping centers are incorporating experiential and entertainment-based offerings to attract customers. With the rise of e-commerce, traditional retail stores are facing stiff competition and are looking for ways to differentiate themselves and offer unique experiences that cannot be replicated online. By adding venues such as Gold's Gym and Bowlero, the Beverly Center is hoping to attract a diverse range of customers and provide them with more reasons to visit the mall and spend time there.

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